Introducing T-Knits
We are proud to present T-Knits, a collection that reconsiders the classic T-shirt from a knitwear point of view. Crafted in England from Italian-spun organic cotton crepe, the pieces combine soft structure, fluid drape and the enduring appeal of wardrobe foundations designed to be worn on repeat.
The collection forms a school of relaxed and close-fit shapes in nostalgic stripes and characterful shades, each designed to move naturally through daily life. Lightweight enough for warm days yet possessing the refinement and permanence of knitwear, T-Knits were conceived as companion pieces: clothes to travel in, live in and return to instinctively.
To capture that spirit, we travelled to Portugal with photographer Ana Roque. Against a backdrop of washed colour, shifting light and long summer days, the campaign follows T-Knits through moments both ordinary and memorable, celebrating the quiet confidence of clothes that become part of everyday life.
"What immediately struck me was the softness of the pieces, the texture, the movement, and the way the colours felt so natural within the setting. I wanted to capture a feeling of ease, and summer moments that feel honest and intimate." says Roque.
The result is a portrait of T-Knits in their most natural form: enjoyed, travelled with and lived in.
Photography by Ana Roque. Styled by Elle Britt. Creative direction by Alfred Bramsen. Beauty by Erin Green. Casting by Lisa Dymph Megens. Talent Camilla Deterre.