JOB DESCRIPTION: BRAND & MARKETING ASSISTANT
ABOUT THE COMPANY
&Daughter is a London-based, independent luxury brand that specialises in premium knitwear. Founded in 2013, &Daughter is committed to sustainable business principles and responsible production, working with a community-minded approach partnering with a small, local network of artisanal yarns and makers in the UK and Ireland to create beautifully made products. The brand's collection includes womenswear, menswear and lifestyle knitwear, which are sold from our online store and in select independent stores in the UK and the USA. For more information please take a look on and-daughter.com.
PURPOSE OF THE ROLE
This is a new Brand & Marketing role that presents an exciting opportunity to help execute our brand strategy and create assets for our dynamic & premium brand. The ideal candidate will have experience in brand marketing, with a focus on content creation, affiliates and social media execution. A passion for fashion and culture is essential. The successful applicant has the opportunity to be part of the crucial growth journey of an exciting brand within a small team. This is a full-time role, based at our studio in Bermondsey, London.
RESPONSIBILITIES
- Support the Creative Director & Art Director on brand and e-commerce photoshoots.
- Work with the Creative Director & Art Director to create and manage seasonal brand assets such as lookbooks, imagery, press releases, and brand book.
- Manage archive assets.
- Organise and welcome press and partners for ad-hoc events at the studio.
- Work alongside key company stakeholders to develop and drive the &Daughter affiliate programme, as well as manage ongoing brand partnerships, and seasonal talent & gifting initiatives.
- Keep up to date with the strategic calendar, including product launches, events, communications.
- Complete monthly reports that include clippings and analysis of recent press coverage.
- Manage daily social media and email marketing activities.
- Monitor and report on social media & newsletter conversion and analytics.
- Provide friendly and helpful customer service throughout the order journey, including answering customer emails, fostering strong relationships and sending samples.
- A willingness to get involved in other aspects of the business as needed is essential.
ABOUT YOU
- Demonstrable experience in the fashion industry.
- Excellent written and verbal communication and interpersonal skills.
- Proficient in the following software programs – Excel, Keynote, Photoshop, Google Drive, Dropbox, Klaviyo, and Figma.
- Ability to work independently and achieve set goals.
- Good sense of initiative and curiosity.
- Strong interest in design, luxury fashion, social media and sustainable business.
- Experience with e-commerce DTC retail is preferred but not essential.
BENEFITS
Competitive salary.
Flexible holiday.
Clothing Allowance.
Contributory pension.
If you are passionate, hardworking and thrive in a collaborative and fast-paced environment, then please apply with a CV and covering letter stating your salary details and notice period. Please email helena@and-daughter.com by Friday 5th July.